Amazon Watch and Beefless Messaging
For the month of September, Eaton DC will be beef-free. We decided to make this change in response to the record-breaking fires destroying the Amazon rainforest and the lives of her indigenous residents. The fires were started by ranchers clearing land for cattle, enabled by the Bolsonaro administration, and stoked by climate change. While Eaton has always sourced our beef domestically and locally, we are choosing not to contribute to the rapidly increasing global demand for beef in this moment of tragedy.
Our decision will decrease Eaton’s carbon footprint by 16.5 tons this month. We hope this inspires our peers in the service industry, as well as our guests, to make decisions like decreasing beef consumption that make for a happier and healthier planet.